B2B Content Marketing Tips
You’ve read multiple blogs and articles about B2B content marketing usage by tactic and even the ever-changing landscape of content marketing trends. But as a small business owner, some of these may not feel applicable or even function for you. However, you can format and customize some of the best content marketing strategies to help your business reach more users, no matter how big or small!
Read further to get a handle on some essential B2B enterprise content marketing tips that are just the right size for your small business marketing needs.
How is Small Business Marketing Different?
Honestly, it’s not that much different, but you may be building your small business from the ground up, so you’ll need to dig into your toolbox to approach marketing differently than you would if you were marketing for an already established, oversized company or well-known business.
Though you may be thinking smaller, you’re definitely going big! For example, small business marketing begins right where you are. Consider your community. Your friends and neighbors may end up being your most loyal customers, so advertise on local community boards and businesses, post about your business in your city or town’s Facebook groups and offer demonstrations and giveaways, and spread the word through your chamber of commerce and community groups.
Get a bead on who you’re marketing to so you can better devise a strategy that skillfully employs B2B content marketing usage by tactic. Make yourself known and get to networking. Introduce yourself, meet people, become visible. Once your name and face is recognizable and becomes associated with your business, you’re throwing your hat in the marketing ring and one step closer to successful small business marketing.
Social Media Strategies
Everyone knows that a successful social media campaign can make or break any business, but for small businesses, it’s absolutely a lifeline to reaching your potential clients and customers and not only piquing their interest but establishing a relationship and connection that could become customer loyalty down the line.
If you haven’t already, invest in your website. Hire a B2B content marketing writer to add some blogs, product descriptions, and exciting content to your site. Harness content marketing trends to your advantage by hitting up some influencers that align with your brand and product, and send them some things to try and post on their social media.
Dive into Google AdWords, and pay for post promotions to get a leg up on the competition. Really investigate your demographic and get to know who is interested in your products or services and discover ways to engage them. It can take some time, but it’s worth every second. Communicate on social media, partner with other similar small businesses for giveaways and raffles, and get on the radar.
Don’t forget to diversify – the lifeblood of successful small business marketing is wholly dependent upon approaching customers through different venues and social media platforms. Some good ones to start with include Twitter, Facebook, Instagram, TikTok, Pinterest, and of course, video content via YouTube. Mix it up and keep content fresh, consistent, and evolving with the times and trends.
Creating Brand Recognition
One of the most crucial components of any business is branding. Building a brand requires time and effort, but it’s the crux of small business marketing (and, let’s face it, even big businesses put money and energy into the aesthetic of their companies). When it comes to B2B content marketing usage by tactic, there may not be a clear-cut list of ways to build your brand, but there are plenty of places to start.
First, you’ll want to research all of your competitors and see how they’re building their brand and presence. How does your business differ? How can you make your brand stand out? Look to create a logo and business name that aligns with what you’re offering and can instantly be recognizable. Don’t make customers wonder what your brand is about. Put it out there, make it different and unique, and say as much as you can with a small amount of information.
Consider the imagery you want associated with your brand, and break it down in terms of content marketing trends. How do you want users to see your brand? What types of images, photos, slogans, hashtags, and posts would you like associated with your business?
Don’t just show it – walk the walk. Back up your brand with stellar products and services, top-of-the-line customer service, and responsiveness to emails, chats, and posts. Be synonymous with excellence, and your brand will practically build itself!
It doesn’t hurt to make up a bunch of swag, too. People love swag! Get some T-shirts made, bumper stickers, coupons, and flyers, and spread the word about your brand!
Need some help to ensure your small business marketing makes the grade? Contact MDINC for a consultation today.
