Marketing Budget: Where to Spend
Choosing where to spend a limited marketing budget can cause analysis paralysis. SEO costs money upfront and you may not see results for 6-12 months. SEM shows you immediate results but if your website is subpar, those may be suppressed. Social ads are great for B2C companies. So then, how can you choose the smartest way to spend your marketing budget?
Read on for smart ways to spend your marketing budget in 2023.
Optimize Your Search
With billions of searches in 2022, there’s no shortage of people looking for services, products, and information. Choosing the right words, keywords, and anchor text for your URLs is a start. When you’re a geography-based business, it makes sense to speak in terms your clients hear. For example, an ice cream shop in Georgia and an ice cream shop in Boston will use sprinkles, jimmies, or toppings.
Searches in Self-Care
To alleviate stress, people have come to seek out products and experiences that revitalize them. Businesses that offer services like massages, facials, and even salons have increased search traffic effectively using SEM and social ads over SEO. The smart spend for marketing budgets include the avenues that bring in the most bang for their
Searches in Sustainability
Companies that promote sustainability, and back it up with their actions, prove to be good for Google’s SERP. Businesses that are certified B-corp, reduce carbon emissions, packaging, and more can spend their marketing budget focused on customers searching for keywords related to sustainability. The value for these businesses is in how they do business in all supply chain elements, so focusing on this is the smart play.
Tried and New Approaches in Marketing
There was the tried-and-true and now with AI there is the tried-and-new. A marketing budget spent on creating quality content and sharing it with prospective clients is essential. Creating a blog without sharing it across multiple channels is wasting your marketing budget.
Small business owners have a website at their fingertips. The least expensive option is to write your blog and share it on your platforms. The cost is your time and bandwidth, but the alternative is to pay an agency or individual to help. Next, you can automate blog posts and social posts using Hootsuite, SEMrush, and even Instagram or Facebook schedulers. However, be mindful of using schedulers since they often suppress automated posts in favor of human interactions.
For more information on how to spend your marketing budget, contact MDINC today.
