Mobile Site Speed Enhancements

 

Increasing your mobile site speed can be a boon for your business. With over half of shoppers browsing from their mobile devices, picking up speed for mobile applications is of major relevance. Don’t get left behind in today’s digital content market just because your website is optimized for mobile devices isn’t up to snuff. Things like image dimensions, file size, and videos can all impact your speed.

Read on for more information.

Why Is Mobile Speed Important?

According to studies done by Google, many people are browsing mobile sites but not purchasing from them. This could be because your company’s site isn’t optimized for the mobile experience, making it difficult to make a purchase in a streamlined, simple way. So why not change that to increase the chances of customers purchasing from your site via their mobile devices?

Digital marketing encompasses everything from emails to advertisements on Facebook and Instagram. When consumers click to browse from those advertisements, they land directly on your company’s page, ready to purchase advertised products. So what if your mobile site speed is dragging? This will discourage consumers from spending time on your site, much less purchasing anything.

Subvert this experience by pumping up your mobile site speed in order to enhance your SEO – you’ll reap the benefits of more buyers that will turn into loyal customers all because your mobile site is fast and on fire, making the buying experience easy, glitch-free, and flawless.

Otherwise, customers may turn to shopping on competitors’ sites that make mobile purchasing more of a priority. 

How Does Site Speed Increase Your SEO Ranking?

Here’s how mobile site speed can affect your SEO. Imagine you go on a mobile site to shop. You wait a few seconds, but the home page doesn’t load. Frustrated, you leave that site to go to another site that’s more mobile-friendly. That’s all it takes for your SEO to take a nosedive.

So, how can you use speed to enhance your SEO? Increase your SEO ranking by increasing your mobile site speed and let the results speak for themselves. According to Google, the faster your pages load, the higher your business will rank during a Google search. Quickly loading sites also gain higher conversion rates and lower bounce rates. Most importantly, customers get a positive buying experience.

Feasibly, if your site loads faster, you’ll move up the SEO ladder even quicker, gaining the visibility you need to ensure success. Consider the numbers – many websites take up to 15 seconds to load, but studies have shown that users will click away after only 3 seconds! In today’s tech landscape, buyers are used to instant gratification, so if they don’t get that, you may lose a customer, and that’s only hurting your ranking.

Using Website Optimization to Build Speed

Website optimization isn’t as simple as solely increasing your mobile site speed. This type of overhaul requires getting the details of your users with tools like Lighthouse, WebPageTest.org, and PageSpeed Insights.

Using these tools allows you to know what tweaks to make and customize your site to your users’ needs. This will ensure you are using analytics to make necessary changes, which may not just be about speed. You’ll also need to make sure your images are optimized, too!  

Benefits of Enhanced Mobile Site Speed 

When shoppers land on your site, there are some landmarks they’ll be looking for to ensure they’re on a quality, premium website. This includes speed. So, just by having lightning-fast mobile site speed, you’re already impressing consumers by making a stellar first impression.

Buyers are in a hurry, so they don’t want to load your home page for five minutes. Creating a good experience for your customers means making buying a breeze. Each time a buyer comes to make a purchase from your site, they’ll notice speed before anything else. 

Yes, having an intuitive checkout process is important, but without speed, that won’t happen. Speed is the foundation you build the rest of your buyer perks on. It’s the biggest takeaway a buyer will have, so imagine you have 5 seconds or less to capture your buyer’s attention – make every second count.