TOP 7 WAYS THE GOOGLE SEO ANALYZER CAN HELP YOUR SITE RANK IN 2019

When it comes to modern ways to manage your website and boost traffic, there are a lot of buzzwords you’ve likely heard. If you’re not familiar with Search Engine Optimization (SEO), it’s a fundamental place to start growing your organic traffic. A good SEO agency will tell you that content is king. Adding useful content to your website boosts traffic and helps your site rank. Any prominent company offering SEO services in NJ is also likely using the Google SEO analyzer to help organize and track what’s actually going on with your traffic and site rank.

How you use the Google SEO analyzer tool is exceedingly important, and even though you’re likely in good hands with your agency, this is a tool you can use to help decide what the best next step is for your growing business through your website.

USING THE GOOGLE SEO ANALYZER

Before you start exploring the world of add-ons and various metrics, the SEO analyzer itself should provide you with a wealth of information to help you move forward. What the Google SEO analyzer is going to provide you with mainly includes reports and metrics. The hurdle is learning how to run them and analyze them.

WHAT CAN THE GOOGLE SEO ANALYZER TOOL TELL YOU? 

Without using fancy add-ons or diving further into SEO metrics, the Google SEO analyzer can tell you four important things:

• How much organic search traffic you’re getting, found in the Traffic Grouping report
• The quality of your actual SEO traffic, through checking the Conversions report
• The dollar value of your organic traffic, from the Acquisition report
• If you have slow-loading pages, via the Behavior report

These four reports are included within the Google SEO analyzer tool. Obviously, if you’re working with the best SEO company on earth, or even a boutique firm, you can turn to your agency for a little help in reading and understanding these reports. These are found right within the Google SEO analyzer tool, which you can sign up for via your Gmail account.

BEYOND THE GOOGLE SEO ANALYZER TOOL

In addition to the four ways listed above, there are three more ways to help boost your site rank. The knowledge gained from using these add-ons can help you understand your audience better, which eventually leads to a better conversion rate and ROI.

WHY WOULD I WANT TO USE GOOGLE ADD-ONS?

Google itself is excellent, and many companies would be lost beyond Page 2 of the search results without it. However, there are a few different add-ons that can really change the Google SEO analyzer tool experience so you can further customize your reports. These add-ons are typically low-cost or free of charge and simply attach right to your Chrome browser or to WordPress. These include:

• MonsterInsights. This is a little add-on that can help measure the demographics of your audience, which should help make social media and email marketing a little more seamless. Once the add-on is installed and is working with Google SEO analyzer, enable “tracking demographic” to help better discover your audience’s interests.
• AMP tracking. Adding AMP is something you want your developer or SEO agency to do, but once it’s installed, it offers your users a lightning-fast experience as they arrive on your site. Slow load times are very much correlated with low conversion rates, and AMP offers the opposite experience. Also, once it’s installed, you can track how many users arrived at your site with the AMP feature.
• Google Search Console. This is perhaps the most helpful add-on of all for your Google SEO analyzer and should boost your site rank. This add-on will attach itself to WordPress. It helps track organic keywords, and also lets you keep a real-time eye on your site and where it falls within the ranks and search results. 

To learn about other ways you can help your site rank with Google SEO analyzer, or to find out more about customized SEO services in NJ, contact MDINC today. We also specialize in project management and human judgment projects.