What 2023 Has In Store for Video Marketing
In 2021 Google reviewed the trends in video marketing and shared what it envisioned the future to hold. 2022 seemed to come and go, with many of these trends coming true. The insights appear to be evergreen, however, and continue to be relevant into 2023.
Read on to learn about video marketing and how it affects different generations, sales trends, and brand exposure.
People Search for What Interests Them
Comfort viewing is the user experience catered around what interests the viewer. The similar, the familiar, and the “likewise” videos the algorithms push to viewers are not an accident. Video content is a chance to showcase your brand. Video marketing is the plan behind your content creation and content strategy.
The “If you like this, you might also enjoy this” mentality helps bring the right audience to the right content. Logically, this increased exposure will always bring in increased sales. The evolution from Facebook to Instagram, TikTok to Reels, and Vimeo to YouTube is just part of that evolution, but the user intent is the same — they want what they want. Entrepreneurs are also seeing growth thanks to YouTube for small businesses.
Trending Video Drives Traffic and Boosts Sales
Gen Z is more likely to start buying luxury goods at the age of 15—Millenials were at least 19 before buying their first item. However, Gen Z also appreciates a deal that has led to the soar in fast fashion—think SHEIN and Zara. Digital content isn’t limited to paid ads, either.
What drives this? Influencers on TikTok and Instagram. Videos that include unboxing, hauls, and do’s and don’ts resonate with a younger and younger generation. Video marketing isn’t just creating a video — it’s sharing your product with people who use it, sharing information about it, and encouraging viewers to engage, try, or buy.
Let’s Go Viral with Video Marketing
Generally, people wouldn’t want to go viral —at least not in the medical sense. But if the Internet is the cure, it is also the virus that helps fuel the fever.
Depending on your age you may spend between 4-12 hours per day on your phone or the Internet. That may seem like a large range of time, and it is. However, video marketing is to thank for an increase in the amount of time online. According to Cornell University, the rabbit hole of YouTube is a real phenomenon.
Video content is easily digestible at the 15-30 second bites available. However, Instagram has been playing with the “ideal length” of video — often favoring reels that are less than 10 seconds, sometimes 30-35 seconds, and now lets you share videos over 60 seconds.
You cannot plan to go viral in your video marketing. It happens all of a sudden or not at all. It’s important to remain consistent and be on the right side of a viral trend. You wouldn’t want to be the butt of a joke with your product or image as a “fail.”
Contact MDINC to discuss your video marketing and content marketing plans for 2023 and beyond.
