CAN I INCREASE MY VIDEO SEO?

The short answer is: Yes, your SEO can always be increased. With nearly 2 billion users, YouTube communicates very clearly just how many people on the Internet live for video content. In a single day, more than 5 billion videos are watched there, many with targeted advertising.

That’s just one site.

Video integration exists on virtually every social media platform on the Internet, which can make video SEO a powerful asset for businesses to use. The decision to increase video SEO in your marketing materials puts information in the hands of your potential consumers in as little as ten to thirty seconds, and there are a number of reasons why it is so effective.

VIDEO SEO AND METRICS

More people will remember a video and do something about it. One of the ways in which video SEO widens an audience is that users remember and act on videos more than they do image or text posts. According to a study by the Online Publishers Association, 80 percent of video viewers see video SEO online, and roughly 52 percent of them take action afterward, including checking out a company website, visiting a store, or making a purchase. 

Get your name out there, make users curious about what your company has to offer, and increase video SEO to ensure the word continues to spread. 

VIDEO ANALYTICS TOOLS HELP YOU BETTER APPLY VIDEO SEO METRICS 

A tool that helps you use its data effectively is ideal for any company or the SEO agencies aiding them. As an example, a number of YouTube metrics can tell you:

• What kinds of people are watching your videos. You can view demographics such as age group or race for registered users, telling you what audiences you are reaching as you increase video SEO in your advertising.
• Where they are watching them. Did they click in from an embedded video or a post to their social media? Are they watching from their PC or from a mobile app? This tells you who is sharing your content and might point you to new places to share it, yourself.
• If users are watching the entire video or clicking away quickly. If analytics are telling you that most of your audience is leaving before the end of the video, you know to produce videos that hit the important points early on. 

Multiple platforms offer similar and different metrics for understanding your traffic, allowing you to strategize how you release future videos. Play the field and look at the available features before choosing a platform for your video SEO.

HOW DOES SEO WORK FOR VIDEO?

Video SEO still plays on many of the same principles as print SEO. Using commonly searched terms within a text increases the likelihood for a page to appear on search engines. Videos are the same way, though they draw their audience through search engines in a slightly different way:

• Tagged Keywords. Most video platforms have a tagging system to make them easier to find. This is where you would want to put in your common search terms. Choose longtail keywords like “SEO Videos” rather than “SEO” and “Videos” since the intent will be different and often too generic.
• Video Transcription. Some sites, like YouTube, also let you upload closed captions and video transcripts. Common keywords and search terms will appear in searches from these as well. While some sites offer their own transcription services for free, it is best to transcribe the content yourself. Autocorrect and machine learning is not quite as perfect as a human.
• Search Engine Previews. Many search engines like Google suggest relevant videos before any other pages. Increase video SEO, and it could be the one trick you need to get your company to the top of a relevant search. Make the thumbnail enticing and unlike other videos. This will visually stand out and help your viewers find you and remember you.

Grow your company’s online presence. For SEO services in New Jersey, including the use of video SEO and increasing video SEO, contact MDINC.