YOUR GUIDE TO SEO VIDEO MARKETING
Effective SEO is not just about building links anymore. With a constantly evolving Internet that allows both PC and mobile computing to match pace with each other, users today are savvier with the Web, and companies are finding that video marketing is a driving influence in how they do business.
Users are more likely to click while searching for more information, and even buy a product after seeing a video as opposed to a print or image ad. Whether you create your videos and SEO for yourself or hire the best local video SEO agency in your area, it’s key to know what kinds of videos are going to drive up traffic and sales and how to present them effectively.
TYPES OF VIDEOS FOR MARKETING
A video can serve a number of purposes for your brand. Don’t limit yourself to a commercial you would see on TV. Video marketing can go far beyond that, incorporating various content like:
- Introductory videos. On a landing page or on your channel on a platform like YouTube, these videos grant users a unique, intimate look at you and your company. It should embody your company’s overall look and feel.
- Product videos. A video on a product page increases a users’ confidence in buying. They can see the product in motion, so it’s more real.
- Additional commentary. Exclusive interviews with product designers and creators. Even video tutorials for using a product can fall into this category. This is yet another way to get your vision out there.
Pull from any of these types of content, and with the help of local SEO agencies’ video production, video marketing for your company can be diverse, engaging, and attention-grabbing.
WHAT CAN YOU DO TO OPTIMIZE VIDEO MARKETING CONTENT?
Optimizing your video marketing for the products you sell is all about making your videos more comfortable to access. It’s what will put your content out in the open, and you can take a number of steps to do this:
- Make sure people can share your videos. This doesn’t just mean finding a platform with sharing options; it also means giving users the information and the visuals that will inspire them to pass the word along to someone else.
- Plan for video transcription. This not only makes your videos more accessible; it also counts as text on your page, just as writing on a readable ad would count toward your SEO.
- Use engaging, descriptive text, titles, and thumbnails. You want everything that a user could see on a rich snippet through a search engine like Google to make them want to click in and watch. Make sure it puts the product front and center.
- Ensure your videos work on mobile. People watch videos on mobile more often than they do on their computers. On platforms like YouTube, encrypted videos are automatically optimized for mobile viewing.
WHAT DOES A DEDICATED VIDEO SEO AGENCY DO?
Turning to video SEO services in New Jersey or the surrounding area involves handing your video marketing over to the experts. These will be people who know how to embed a video from a website and interpret your YouTube metrics, SEO metrics, and video analytics tools. With these, you can compile information on video traffic and how your sales are improving as a result. Where you see any slumps, SEO agencies can strategize on how to improve your content so it reaches a wider audience.
Take steps to improve your video marketing content to drive up traffic and present your product to more users. Contact MDInc today to schedule a call.
