Content Marketing
Search Engine Marketing
SEO or Content Audits
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Social Media Marketing
One of the most important types of marketing in modern times is social media marketing. Social media is already formidable, and it’s growing exponentially. Maybe someone isn’t into Facebook, but they have an Instagram account. Or, you sell B2B, and LinkedIn marketing is a better choice. No matter which platform you choose, social media has a broad reach and can help extend your brand.
What Is Social Media Marketing?
The definition of social media marketing is simple—it’s the use of social media platforms to drive traffic to your website and increase sales.
Essentially, you want to get yourself noticed, and a viable way to do this is to put yourself on social media. However, just tossing a sponsored ad on Facebook with no strategy likely isn’t the way to extend your brand in a meaningful way.
Like anything else, social media marketing needs analysis, auditing, and strategy to make it work.
Find a firm that can ensure that your social media strategies are on point.
Your Social Media Marketing Goals
When you think about social media marketing, it’s wise to have some goals in mind before you get started.
Do you want to focus on Facebook marketing, Instagram marketing, or both?
To answer these questions, you must know your target audience before deciding where to market to.
There are five pillars of social media marketing:
- Strategy
- Planning and publishing
- Listening and engagement
- Analytics and reporting
- Advertising
When you work with a firm, they can walk you through each pillar so that your marketing doesn’t misfire.
1 – Strategy is the first pillar you’ll want to focus. This is where you want to think about your goals, what type of content you want to share with your audience, and what platforms you want to focus. It’s better to focus on a few than blast content to all platforms unless you believe your product or service is marketable to everything from TikTok to LinkedIn. Your target audience is likely based on one to three platforms.
2 – The planning and publishing phase is where you make your presence known. It doesn’t need to be anything grandiose—it will be as simple as a photo, a video, or a blog post. Keep in mind. This likely isn’t going to be an ad. You want to grab your audience’s attention, not go for direct sales from the gate.
3 – The listening phase. People on social media will comment on your posts, tag you in them, and directly message you. This feedback is important to hear and see. Some of it will be noise, but for the most part, this is where you will get your feedback so that you can move forward with your next post or video.
4 – Analytics is one of the most important parts of social media. You need to know precisely how many people are reaching your site because of your social media presence, so do not skip this significant step—and if you’re working with a firm, they will ensure you don’t.
5 – You must perform some advertising because this is a core part of marketing. It is often better as a later step once you’ve identified and captured your target audience with things such as blog posts and videos. If you’re throwing ads out into the air, you don’t know how they will perform, but ads have a much better chance of performance if you already have your target audience.
To find out more about how we can optimize your social media marketing, or if you have questions about the process, contact us at MDINC today by calling (844) 850 4466 or emailing us at admin@mdinc.co.
