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SEO and Content Audits
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Search Engine Marketing

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Content Marketing

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Social Media Marketing

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Translations

experts in the field

How Strong Is Your Site? SEO and Content Audits Answer That

Companies build brilliant websites—aesthetically, but they may not have the proper optimizations, meta descriptions, tags, or compressed images behind them to show up in search engine searches. So what?

If you have no website strength, regardless of how brilliant the site is, then no one will see it.

What a top website design and SEO company can do is provide all of the pages of your site with SEO and also perform a competitor comparison to ensure you stack up to the competition.

experts in the field

What is SEO?

SEO stands for “search engine optimization”. 

An SEO agency provides you with strong copy throughout your site that provides you with “organic” search results when a user searches for a certain term. 

For example, if you are a mechanic in New Jersey and someone types in “mechanic in New Jersey,” the best SEO services company would have your site optimized so that your search results would be near the top. 

“Organic” means you’re not paying Google or other search engines for advertising; these search results are the output of your website design. An SEO services company may employ video and SEO for even stronger results.

If you’re already using a website SEO company and you’re not getting the optimization you’d like, it’s likely time for an SEO audit. Consider a full-service SEO company that employs human judgment to ensure clients get the most optimization out of their websites.

experts in the field

What Is a Content Audit?

As we perform a website audit, we will be determining several factors, such as:

  • Content that requires improved copywriting for improved quality
  • Gaps in content
  • Which content is ranking for which keywords
  • Content that should be ranking for particular keywords
  • The strongest pages on the site
  • The weakest pages on the site and how to improve them
  • Content that should be consolidated if it is redundant
  • Content that should be removed

We will look at other factors when looking specifically at SEO concerning a content audit. We will determine: 

  • The total number of visitors coming to your website organically – meaning, they are coming through the search engine results
  • Your bounce rate – the number of visitors who come to your site and leave after viewing only one page
  • Your word count – the number of words you have per page on a site
  • Backlinks – the number of links you have linking to another site
  • Internal links – the number of links you have pointing to links on your site
  • Organic keywords – these are the SEO-based keywords you are using to drive traffic to your site

Once a content audit is performed, then we have a good idea of how to move forward to make your site more SEO-focused to get you better search engine rankings and drive more traffic to your site. 

To find out more about how we can improve your site or if you have questions about SEO and content audits, contact us at MDINC today by calling (844) 850 4466 or emailing us at admin@mdinc.co.