Social Media Marketing
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What Can Content Marketing Do for Your Business?
If you think about it, content marketing was around well before the Internet, simply because advertising existed before the Internet. Consider mailers, flyers on your windshield, or wanted ads in a newspaper.
The basic end goal of all types of marketing is for someone to choose your brand over another, and this easily dates back to magazine ads from the 70s and 80s.
Modern content marketing is digital and a bit more complex, but one of the good things is that you can boost your ROI with a knowledgeable content marketing agency managing your content.
What is Content Marketing?
Even if you think you know the answer, it’s always wise to ask the question, to be sure. Think of content marketing as a long-term strategy that not only gets your brand noticed but also retains clients or customers. Time and time again, you must deliver high-quality content to retain your clientele. Think beyond a sales team or a website that is SEO-friendly to bump up search engine results. A certain content marketing strategy involved takes a little know-how to get the results you’re looking for. Of course, every business is different, so you need a firm like MDINC that understands the nature of almost every business.
Examples of Content Marketing
Content marketing is not just a website with solid SEO—although that is one example of content marketing—a site with solid copywriting and built-in SEO that gets your brand noticed.
You truly want your business to be more successful. More content marketing examples may be a good fit for your firm.
You can try quite a few things, and depending on the nature of your business—one is sure to be the perfect fit.
Some content marketing services include:
- Videos. Whether you have a Facebook channel, a TikTok, a YouTube, or all three, video marketing is key. Having your audience see you and connect with you is a plus, and it gives you a chance to extend your brand. With smartphone video quality getting higher and higher, creating your videos is more economical than ever.
- eBooks. If the potential lead is interested in your topic and you have a free eBook, chances are, they’ll download it, and if it’s authoritative enough, perhaps you now have a new client. That being said, it’s now easier to publish a book now than ever, so this is another option.
- Podcasts. Everyone has a conception that content marketing has to be visual, but that’s not always the case. Think about the person commuting on their way to work or getting ready to go to sleep at night. This is a good way to reach your target audience, and if you shine, it gives them a reason to tune back in or download every week.
Other examples of content marketing include:
- Infographics
- Email newsletters
- Webinars
- Slideshares
- Pinboards
- Quizzes or games
As you can see, there are many ways that content marketing can work for you, depending on how you want to grab a potential lead’s attention and how you want to retain them for the long term.
To find out more about how we can improve your content marketing or if you have questions about the process, contact us at MDINC today by calling (844) 850 4466 or emailing us at admin@mdinc.co.
