5 Ways to Increase Website Traffic With Content Marketing
The goal of any business website is to increase traffic, which ultimately leads to conversions and sales. In a world where SEO is king, content marketing plays a pivotal role in increasing traffic, but there are many intricacies to SEO tat can help you attract more visitors. Read more below on how to increase website traffic with SEO content marketing.
1. Knowing Your Audience
No matter what product or service you’re offering, you must be in tune with the audience that will be searching for topics related to your brand. Before you even begin building the website copy, you should know a lot about their interests, likes, dislikes, gender, age, and location. Using tools such as Google Analytics can help you better define your target audience. Without this knowledge, your SEO tactics will be a bit lacking, as you’re simply shooting darts and hoping for the best outcome.
2. How to Create a Solid and Effective SEO Strategy in 2024 with Keywords
Plan to publish several different types of content on your page to keep your audience engaged and increase website traffic. This can include:
- Blogs
- Product reviews (if applicable)
- Listicles
If you’re creating B2B content instead of B2C content, then, in addition to blogs, focus on:
- News articles
- White papers
- Case studies
Once you know what type of content you’re publishing, take that, along with your demographic research, to create keyword frameworks to increase website traffic. Optimizing keywords may seem challenging at first, but the right tools can help you understand. Popular tools that assist in keyword research include SEMrush, Moz, ahrefs, Google Keyword Planner, or HubSpot. Many of these platforms also have free trials to see if they work for your specific SEO strategy.
Once you have a list of keywords for your content, weave them in naturally and organically so that they do not sound awkward and clunky. Google is constantly changing its algorithms, and in 2024 and beyond, it looks as if long-tail keywords (longer keywords, often questions) are more authoritative when Google crawls your page.
3. Include Integral SEO Elements
Keyword optimization is vitally important to increase website traffic, but there are also three crucial elements of SEO that increase your website traffic. They are:
- Quality content
- Visual elements
- Social media integration
Keywords are important to SEO, but they can’t be meaningless or stuffed within the content to increase your website traffic. That was an old tactic that eventually backfired on sites that were engineered that way. The content must be engaging, robust, and useful to readers, and Google will crawl specifically looking for these parameters. Also, content should be evergreen, meaning a topic written two years prior should still be relevant.
Visual elements are also important and approve the domain’s overall authority with a well-crafted look and style. It also provides more user engagement if colors and designs are easy on the eyes and integrated well, with no white spaces or broken links.
Social media integration has become imperative in recent years to increase website traffic. Ideally, you should have a social media widget on every landing page, so that website visitors can easily visit your socials. Also, sharing blog posts on your social media channels is a great way to increase traffic, particularly if you already have a following. Email marketing campaigns, while not as popular as they once were, are also a valuable tool.
4. Incorporating Media into Your SEO Strategy
SEO content remains king, but web users are turning more and more to multimedia, such as video and reels, to get their daily dose of content. Sites like TikTok and Instagram have amplified this — and you should follow the pack. Post videos and other multimedia content on your site that links back to your social channels while also posting reels, etc. on your socials to increase website traffic with a clickthrough.
Always ensure media and videos are relevant to your topic and target audience and that they are as robust as your copy. Additionally, remember to add copy or a transcript from the video on the page. Too little copy can cause Google to give the page a lower rank. Engaging podcasts and eBooks are also great media ideas to increase website traffic.
5. Inviting Guests and Prospecting Backlinks
Both internal and external backlinks are important to increase website traffic. Internal links link to other pages on your site, while external links link to an authoritative website on the topic. If you can, reach out to organizations or sites you would like to partner with, to see if they will reciprocate the link. Having them link back to you on a higher-profile site can help boost SEO and increase traffic. Additionally, having a guest blog or hosting a webinar with guests are both stellar ideas to drive people to your site.
After you work on these strategies, run metrics with your SEO tools to see if you’ve achieved driving more traffic to your site. If your engagement is still poor, you may want to rethink how you’ve evaluated your target audience or how you are framing your keywords, which are two of the most important things. Ultimately, however, putting these tips into motion will increase website traffic and extend your brand.
To discuss ways you can increase your website traffic with content marketing, contact MDINC today.
