Content Marketing for Website Growth: Marketing Best Practices
When it comes to marketing best practices, the best approach is a multi-pronged, multi-faceted one. This means that to drive more users to your company’s website, you’ll need to get creative. That’s where analyzing and implementing content marketing trends comes into play. Knowing how to engage your users means they’ll head to your site to get more information — you have to pique their interest enough by using marketing trends to your advantage.
Read on to devise ways to drive more traffic to your site by using the right B2B content marketing ideas to maximize today’s marketing trends and make them work for you.
Marketing Best Practices
What does this phrase even really mean? Well, marketing best practices are akin to the Golden Rule, but in this case, they apply to your customers. Be as transparent as possible, be human and emotive, never employ deception, give your buyers what they want by listening, analyzing, and discovering what their true needs are, and be responsive and available. At the same time, you work to keep up with the changing and evolving marketing trends to meet buyers halfway.
Once you establish your own similar set of business guidelines, you can use these as a yardstick to measure the worthiness of your own B2B content marketing ideas or let best practices serve as a blueprint for how to appeal to users on an actionable, personal, emotional, and responsible level, driving website traffic and growth and creating long-term loyalty.
B2B Content Marketing Ideas
Considering a content marketing strategy can feel daunting because there are endless ways to engage customers in our modern, digital world. That’s why it pays to think critically when creating B2B content marketing ideas that combine evergreen ideas with a more flexible, day-to-day approach. Using various methods ensures you’re covering more ground and driving more users to your site. But how?
Generally speaking, SEO is likely the simplest and most effective way to drive immediate traffic to your site right out of the gate. Using keyword-rich content to boost your business’s search results yields a promising website growth. This means creating content for your site that offers a payoff for users once they arrive and is chock-full of engaging keywords and interesting, useful, and functional content.
This can mean anything from daily blogs on using your products to posting product reviews or videos of your most popular items. Featuring an item of the day or gathering a mood board of items for seasonal purposes or holidays boosts results for buyers seeking ideas or options that fit those parameters.
Scalable Content
The great thing about effective content marketing is that it’s scalable – you can always elevate your content and your site as you go, creating a fluid and interesting experience that will bring buyers back time and again. Let them create wishlists, share products with friends or family, post on social media from your site, comment on blogs, gain a response, etc. Create content that feels lively, evolving, and growing, and though it’s important to maintain brand consistency and quality, it’s a fine line to also adapt to the changing landscape and keep up with current marketing trends and cultures.
Experiment and see what works best for you. Most effective long-term marketing strategies involve maintaining brand awareness while garnering interest in new and different ways. Reach out to your customers, get to know them, and discover how to fulfill their specific needs to stay relevant in these changing times. And don’t forget your marketing best practices!
Step Outside the B2B Box
So you’ve put together a plan of action, but things aren’t taking off how you’d hoped. How can you bring more buyers to your website? It’s time to bring in the big guns — i.e., update your content marketing strategy to include more effective marketing trends. Take a chance, step outside the box, and deviate a bit from the norm.
This could mean anything from partnering with other businesses to host a giveaway, having a one-day-only sale on popular products, applying click-throughs to your posts on social media, and offering users website-only content you tease on your Instagram, Twitter, email marketing, or Facebook feeds.
Consider your social media strategy. Use simple phrasing and powerful imagery combined with short-form videos and longer posts to mix it up. Post on a consistent schedule, but keep the content feeling fresh and current by staying on top of daily trends and what users are talking about. Many companies are turning to apps like TikTok to get the message out due to the easily digestible format and large user base.
Put links to your site throughout your TikTok videos, leverage those with your Instagram, and structure your content marketing ideas with evergreen marketing plans like SEO, researching your market and understanding it, and monitoring the results daily, weekly, and monthly.
Are you looking for ways to incorporate marketing best practices into a winning content marketing strategy for optimal website growth? Contact MDINC for a content consultation
