Fast, Cheap, or Good Content – You Decide
The world of content is at your fingertips, in your hands, or at least within voice range (Hey, Google!). Owning a business entails some level of marketing — likely with a website or social strategy. So then, you must choose between fast, cheap, or good content.
There are pros and cons to any of the strategies and it’s OK to pick two. But, you cannot have all three if your content strategy is sound. Read on to learn more
Fast Options
You cannot turn on the news without reading about Chat GPT or AI creating content for the masses. You can put in a prompt or question and it will share whatever is related to your search in whatever way you want it. It’s the Burger King of content — you can have it your way. Why is fast attractive? Because you don’t have to mull over the details, strategy, or outcomes right now — that’s a problem for later you when you look at your analytics and site performance.
Pros:
- Instant turnaround
- Anyone can do it
Cons:
- You still spend time editing it to match your brand voice and fact-checking the sources
Fast content can be a good starting point, but remember the buck stops with you (the business owner) and all the efforts to create good content for the public will be likened to you.
Cheap Options
Companies like Fivr, UpWork, and SEMrush offer content writing services. It’s a great way to increase your headcount without increasing your headcount. If you luck out and like working with your creator, and she or he enjoys working with you, may you live long and prosper.
Pros:
- It’s a low cost of entry
- You may have a dedicated resource for your strategy
- Easy to replace a writer if needed
- The creator is invested in your brand and growth strategy
Cons:
- You must train the content creator
- You will have to replace the writer if they are no longer a fit
- The writer may disappear (a 50/50 chance they do)
- You must fact-check their sources and check for plagiarism (your clients and Google dislike cheaters)
So cheap has more pros and cons than fast, but is it as good as good?
Good Content
Ah yes, good content. It’s what every company should strive for. Graphics, writing, and video that is relatable to the public it’s trying to appeal to, inspires people to make a buying decision and informs people without selling to people. Good content includes words, images, and video that help convey a brand’s authentic story.
Pros:
- Easy to read
- Inspires a buying decision (or to learn more)
- Helps drive traffic to your business
- Organic growth is the most sustainable
Cons:
- Takes time
- Additional time costs money
- Not everyone can do it
Can you have fast and good together? Yes, but it won’t be cheap. What about cheap and good content? Yes, but it won’t be fast. It’s likely fast, and cheap also won’t be good. Even if you pay a contractor or agency to create your content you will still invest personal time to review and ensure everything is aligned to what you envision. It would be a dream to achieve all three, but that also takes time and patience.
For help with your fast, cheap, and good content strategy, contact MDINC today.
