How Americans Can Protect Their Internet Privacy
Users are taught certain tricks to ensure their personal information stays private. This could mean anything from not clicking on advertisements to limiting the amount of personal information shared on business websites or social media platforms.
In this day and age of data hacking, it’s best if you help users by doing some of the legwork to make sure their privacy is protected. These actions go far with customers and will likely result in loyal, returning buyers that know they can shop safely on your website without breaching their Internet privacy.
As a user, it’s easy to take precautions, but as a seller, there are certain tweaks you can make to assist customers with website privacy and trust. It’s completely doable and simple to protect user privacy while implementing a high-performing digital marketing campaign.
Make Changes to Ensure Website Privacy and Trust
One of the easiest ways to win a buyer’s trust is by switching from using third-party data (such as cookies) to using first-party data. This allows your business to go outside the norm to collect useful data without breaking any privacy laws.
This means you have to interact with users in unique ways, whether it’s through social media, email, an app, or other methods in order to get the information you need to tailor the user experience to each customer. Not only can your brand build the trust necessary to ensure repeat customers, you can put effective marketing and data collection into play without feeling like you’re making users uncomfortable with giving out their private information.
Also, make it clear to users when you’re asking for their permission to collect data, and be specific about what data you’re collecting. This transparency helps users understand what you’re asking and how you’ll use it. Honesty helps bridge the gap between what you need and what users need to know about how their information is being used. Users need control over their personal information, so give it to them.
Internet Privacy and Digital Marketing ROI
You may be wondering how to measure digital marketing ROI in this new phase of Internet privacy. How do the new methods and rules leverage your data and measurements? According to the numbers, personalized marketing campaigns are more successful in reaching users, allowing over 80% of marketers to see a digital marketing ROI of up to five times.
So while ensuring website privacy and trust by allowing customers to have more control over the data they give may seem like it would limit how you run your digital campaign, it’s quite the opposite. Users want that control over their information, and a survey stated that over half of Americans prefer tailored advertisements over not allowing companies to use their data at all.
When users are given thoughtful, personalized content, this makes them feel like companies are paying attention to them, whereas third-party data is fairly faceless. Use this to your advantage and give consumers the experience you’d like to have, without having to sacrifice Internet privacy.
How Internet Privacy Affects SEM Data Measurement
What does SEM data measurement mean, and how does privacy come into play when obtaining this data? SEM means Search Engine Marketing, and this is defined as using different methods to increase visibility and promote leads by different means, mostly paid. 
These commonly are found in the form of advertisements that pop up when users are browsing for something specific. Changes to Internet privacy mean that those ads are more customized to each buyer’s needs and desires, meaning there is a higher possibility that a user will click on that advertisement.
First-party data collection is a boon for SEM data measurement, and this type of marketing promises more instantaneous results than other long-term methods of marketing, such as SEO marketing.
Consider this: users who don’t approve of or like how their information is used simply won’t frequent those websites, so this is a great time to transform your content marketing to garner user trust and secure Internet privacy.
For more information on protecting your Internet privacy, reading your viewers, and Internet marketing, contact MDINC today.
