5 COMMON SENSE YOUTUBE RANKING TIPS

If you were asked “Where do you begin your search for a product?” your likely response is “I Google it”. However, if you were asked about you next step, the answer may differ. Google recently reported that 55 percent of people that Google a product will then look to YouTube for more information. What is the draw to YouTube as opposed to a blog or other landing page?

Read on to learn 5 common sense tips to boost your YouTube ranking.

TIP 1: CONSIDER YOUR YOUTUBE AUDIENCE

Assuming you’re an established YouTuber, you should know your audience. Are they on a journey with you and your culinary adventures? Are they tuning in to get your opinion on the latest fashion trends? Often your video content has parallels. A DIY vlogger will overlap with the seasonality of holidays so it makes sense to vlog about presents. It makes sense for a Tesla video creator to also talk about car accessories or optimizing range. 

Having the same content as other YouTubers is not beneficial. Your audience wants to see what you uniquely provide. They will know if you are inauthentic and likely click out before your video gets a chance to rank in a meaningful way. 

TIP 2: CREATE ENGAGING YOUTUBE CONTENT

Engaging content depends on the audience. A YouTube video for botany might not be as exciting as a YouTube video for magic tricks. Most videos on YouTube have a purpose, and you want to be in that majority. 

Walk the careful line between engaging content and overly stimulating content. Video-in-video is helpful for gamers or tutorials, but overlaying text, emoji’s, links, and like buttons is overkill and distracting. You are minimizing the information you are trying to convey.

TIP 3: TRANSCRIBE YOUR YOUTUBE CONTENT

While YouTube provides transcription it is always better to have a human transcribe it. If you’ve ever been on the receiving or sending end of an auto-correct fail, you can understand why this is necessary.

As an added bonus, add your text to the content portion of your video and create a blog around it. Blogs help your SEO, and transcribing your video gives you an opportunity to use what already exists. Consider the keywords you’re targeting and the intent of the viewer as you do this. It does not have to be exactly the same as what you’ve said in your video.

TIP 4: PREPARE FOR YOUR YOUTUBE VIDEO

Preparation is crucial for your YouTube video. Depending on your production, it could cost you precious time and money if you are ill-prepared. Create a script that suits your style and how you envision the video should be. 

Tips to Prepare for Your YouTube Video:

• Create a script—and stick to it!
• Pace yourself—talking fast or slow is noticeable
• Practice vocal exercises before you film
• Wear a solid color so that your audience focuses on your content and not your outfit.

TIP 5: ENGAGE AND REWARD YOUR YOUTUBE AUDIENCE

If you regularly post on YouTube, your audience becomes more reliable in their viewership. Have them comment or contact you with potential video topics that interest you. YouTube is more than videos, it’s also a community. Reward viewers with shoutouts or reply to their comments. When viewers see that you’re engaged, they heighten their engagement. 

When you create your plan or script for the video be sure to sprinkle in your shoutouts throughout to keep your viewers watching to see if they were rewarded for their input. Remember, if your viewer watches 5 minutes of your 10-minute video you will rank higher than if they watched all of your 2-minute video.

For more information on optimizing your YouTube content for a broader, and more engaged, audience, contact MDINC today.