TOP 3 WAYS TO ELEVATE YOUR VIDEO SEO IN 2019
How does SEO work for video? Quite well, if the numbers are to be believed. With billions of viewers surfing video platforms and video-capable social media every day, many also see promotional material, and the majority of them will take action: they’ll visit a company website, look up additional information, or even make a purchase.
Every step you can take to improve as you increase video SEO for your company can only make it more effective, so commit to techniques like these to exploit your videos’ full potentials on your own or call on an SEO agency to do the important legwork for you.
1 – INCREASE VIDEO SEO BY KEEPING YOUR VIDEOS SHORT AND TO THE POINT
Your SEO videos do not need to be movie or even song-length to sell a product. In fact, you may find just the opposite. The length of your video can factor into a number of potential benefits or pitfalls, depending on how you play it, including:
- Cost. The longer your video, the more it may cost you to make. You need to be sure there is good audio as well as a transcript. Your videos can range from cinematic masterpieces to simple viral sensations, and the latter ones tend to be easier to make without professional help.
- Attention-Grabbing. Your YouTube metrics and other video analytics tools count views and you can see how long people watch. If you get to the point at a steady pace and don’t save it all for the end, your message gets across before users think to click out while keeping them engaged for the majority of the video.
2 – UTILIZE YOUR VIDEO SEO KEYWORDS AND SEARCH TERMS EFFECTIVELY
As you increase video SEO for your business, remember that similar rules about search terms and other SEO metrics apply. The more these terms appear, the more likely that search engines will feature you. Video SEO puts a number of tools at your disposal, including:
- Tagged Keywords. Tag your video with keywords and phrases that fit relevant searches and fit your video. Mismatched keywords and video content is penalized on YouTube.
- Video Transcription. Have some of your keywords appear in the video itself, both spoken or shown. An uploaded transcript will contribute to enhancing your SEO as well. Plus, it’s already content that exists, and as you know, Content is King.
- Search Engine Priority. Many search engines suggest relevant videos at the top of the page, often ahead of all other search results. For example, when you search for Monster Energy Drinks you’ll see video content above links to webpage content, but you won’t see the same behavior for companies like Nordstrom Rack. If you want to stand out among your competitors, consider video.
3 – MAKE SURE YOUR VIDEOS ARE AS ACCESSIBLE AS POSSIBLE
Video illustrates a message quickly and efficiently, and the easier you make it for people to find, view, and understand your video SEO, the better. This can involve increasing video SEO that is easy for people to watch when impaired or impeded. For example:
- Closed captions and transcripts allow viewers to experience your video with the audio muted. This is important to reach the hearing impaired or people seeing your video while at work or in a public place. It is an easy step for you to take and Google is starting to rank sites like this more favorably.
- Loading time determines whether mobile users will wait to watch your video or skip it because it is eating too much data. Simple steps like disabling auto-play on your uploads, making shorter videos, or reducing the file size can make a world of difference.
- Uploading to popular platforms and including links in each video’s info section increases your chance of reaching more people and increases their chances of even accessing you in the first place. Add clickable links to increase video SEO as well as in the description. Make it easy for your viewer to take action.
Grow your company’s online presence. For SEO services in New Jersey, including use of video SEO and increasing video SEO, contact MDINC today.
