Consultation is First
01We talk about your goals, past successes, and what you want to achieve.
Strategy is Second
02We craft the best strategy for your goals—with contingencies and forecasting.
Develop Content Next
03We create the digital and website content that embodies your brand voice.
Reporting is Last
04We look at all metrics to ensure you’re on target—or we bring you back on track.
Content Marketing
Content marketing can help drive new traffic to your website and extend your brand through different types of content production.
When people think “content,” it goes far beyond just the words on your website. While that content is certainly valuable, other types of content can be useful for your business, such as podcasts, videos, and eBooks.
Audio and visual content has a certain type of depth that can engage potential customers or clients.
Video marketing has a strong reach on social media, eBooks and podcasts are still wildly popular and are a great way to find your audience.
Other modern examples of content marketing include:
- Webinars and email newsletters, which still remain quite effective.
- Quizzes, games, and pinboards, which can get your audience engaged and interested.
- Slideshares and infographics, which are more clinical, but for the correct audience, provide valuable information.
Let's Boost Your Business & Grow Together
01We create SEM and SEO strategies that are effective and provide results in the short-and long-term.
Lead the Digital Trends and Changes
02Let us create your digital presence, manage your followers, and showcase your company.
Big Brands Take Big Risks, Learn From Us
03We create comprehensive style guides for your brand so everyone is on the same page
Social Media Marketing
Social media marketing is one of the most important types of marketing because of its reach. A good percentage of every generation—from Gen Z to baby boomers—has a presence on social media. Thus, digital marketing on social media platforms can have a very high success rate. However, just like any other type of campaign, you can’t just throw darts at a dartboard—in fact, this is the type of marketing where you do need to know who your audience is before you decide in which direction you’re headed. For instance, an audience on LinkedIn will be far different than an audience on TikTok. While there are some advertising aspects to social media campaigns, the best way to capture your audience is with engagement, and from there, you will build your following and networks.
Search Engine Marketing
Search engine marketing (SEM) and search engine optimization (SEO) is a must—one more important than the other when just starting.
SEO now refers to more organic results on Google or a search engine results page (SERP), which means that a team and a copywriter have worked together to optimize the page to bump it higher in results.
SEM now more exclusively refers to paid advertising, bidding to have your ad appear at the top of a Google results page or similar search engine.
However, navigating the process isn’t as easy as it sounds, and Google will score your ad for quality as well as your incoming bid, and they put more importance when it comes to the quality of your ad when it comes to who is awarded the winning bid.
For this reason, work with a team that knows the ropes to make SEM a more seamless experience, particularly if it’s your first time writing a sponsored ad.
SEO or Content Audits
Search engine optimization (SEO) is a type of website marketing that refers to the optimization of a website so that it falls further up in the search engine results when a user searches for a specific term. If you are a pet store in California, for example, and someone types that into a search engine, you (of course) want to appear on the first page of results. Yet, think about how many pet stores there are in California and how many of those stores have websites. Owning a website that’s optimized with keywords created by professionals will gain organic results on a search engine results page (SERP) and will have your site appear ahead of those other pet stores. Content audits are an important gauge to see where you are against your competitors, where you are again who Google thinks your competitors are, and other website health factors. A digital agency and content audit takes an honest look at your site, determines how strong it is, looks for things such as outdated keywords, weak pages on the site, and how to improve them, content that requires improved copywriting, gaps in content, and other website flaws.
Website Translation
More than ever, a fully functional website translation is imperative to have a global reach.
Sometimes automated “translators” run in the background and can help users muddle through a foreign site, but this doesn’t always help the end-user navigate through drop-down menus, maps, and other areas of the site, particularly if they’re traveling and need to buy tickets or have other needs.
Depending on the nature of your business, the ability to transact business globally without any hiccups is extremely important.
An agency that can fully translate websites into German, French, Italian, and Spanish and perform localized English translations can benefit your bottom line.
This is where you need to translate part of a website into a different English dialect, such as British, Canadian, or Australian English, so our translators must be well-versed in local and cultural colloquialisms and differences to ensure localized English translations are spot on, every time.
Consulting
Small businesses might not have the budget for a full-time marketing person—and they might not know how to market themselves. Enter MDINC. We can train the owner, intern, or part-time staffer in the ins and outs of social media marketing or blog writing. We empower you to make the most of your marketing efforts without hiring a digital agency to do this for you.
Larger businesses can also benefit from consulting services when they want to train their employees in the art of digital marketing. MDINC offers packages of 5 hours per month up to 100 hours per month to help you and your growing business.