How to Choose Your Blog Topics
Part of business ownership with an online presence includes blogging. But how do you choose your blog topics? How can you differentiate your business from your competitor, all while growing faster and delivering your product or service? There are 100s of ways to do this all without reinventing the wheel.
Of course, SEO should be paramount — after all, you’re writing content on your website because you want people to find you on their favorite SERP (search engine results page).
Read on to learn how to choose your blog topics to increase readership and engagement.
Business Categories
Most businesses appeal to a few categories of buyers. Even those looking for a wedding dress (singular item) can fall into seasonal categories, theme or dress styles, and accessory profiles (three categories). From there, the blogs can alternate between the categories and appeal to various readers and shoppers. No one wants to read about white A-line gowns every week, nor would you want to write about the same product every week.
Using MDINC as an example, it focuses on SEO, Video Content, Digital Marketing, and Content Marketing — with some variation between the categories. Not all people who need SEO want video marketing, and not all content marketing has SEO. But, there is a happy marriage between all of it for customers that are looking for it.
Industry Trends
Most industries have seasonality, and all industries have trends. Ecommerce is booming around the holidays, but you choose your blog topics well before the holiday rush since people passively shop as early as June. If you are trying to rank for SEO, sooner is better while still respecting the fact that not all customers want to see ads for Christmas in July.
When you choose your blog topics for the quarter, consider the calendar for the year. If there is a push for your SaaS products in January, plan to have a few blogs ready to publish well in advance.
If a new regulation comes through or supply chain issues affect your business, for example, be ready to scratch your queued content and start new. It’s important to share industry insights when relevant, and it’s OK to put an evergreen piece of content to the side for another day.
Choose Your Blog Topics Based on Future Offerings
Sometimes, it makes sense to choose your blog topics today for an offering you want to launch in a few months. Why? SEO is not an overnight phenomenon (especially YouTube SEO) and requires consistent and steady
content drops. It gives you a soft launch to your product offering, so when it finally goes live, you appear as though you have months of insight into this product.
What Excites You?
When in doubt, write about what excites you. It should not be a painful task to choose your blog topics. If it is, take a step back and remember why you created your business, side hustle, or exit strategy from corporate America. What motivates you and excites you will come through in your writing — and everyone gets excited when someone is excited (looking at you, Oxyclean infomercials).
For more information on content strategy and how to choose your blog topics, contact MDINC today.
