Networking for Content Creators: 101
Networking is the lifeblood of most new businesses. Who do you know? How do you know them? And, how can you help each other grow? Networking for content creators is important, especially in the startup phases. You’re learning more about what you don’t know and you glean insights from collaborators and competitors.
Read on to learn more about networking for content creators and how to make the most of your next event.
Why Networking is Important
Whether you’ve been in the business for a decade or a day, networking is not just one thing anymore. It’s Zoom, it’s in person, it’s referrals and introductions from your peers, it’s a chance conversation at a baseball game, and so much more.
Think of it as a conversation about something you have in common. It can be as broad as a “oh I went to school in the west for marketing, too” all the way up to “we were in the same Marketing Fundamentals course at Stanford.” You never know where the conversation will start or where it may lead. Networking for content creators is as much about using the left brain as the right brain. Sometimes you want to go deep and get nerdy on analytics, other times creators will want to discuss the abstract of the ideal content calendar. Neither is wrong. This conversation shows you the way someone’s brain and inner-workings, well, work. Then you can think, “Would I like to work with this person?” and “Is this person someone I feel comfortable referring to my best client?” Exclusion of a potential partner is as important as inclusion.
Networking No-No’s
When you’re starting your business, networking (especially) for content creators may seem unproductive. You’d rather be behind the camera, in front of the camera, or at your desk typing your content manifesto. However, interactions are a vital way to help you grow and challenge you to achieve more.
Here are a few no-no’s:
- Don’t push your business card, LinkedIn, or contact information onto anyone. Let them ask or let it happen organically. You’re not here to churn-and-burn.
- Don’t linger in a conversation for more than 20 minutes. Your cerebral cortex cannot handle focusing productively beyond that. Take the key points, share key information, then either move onto a new conversation or take a moment to refill your water or use the toilet.
- Don’t make it all about you. Interested people are interesting, so show your interest in the conversation and ask questions. If a few minutes have passed and you’re the only one with the questions, move on.
- Don’t eat or drink at the event. It’s hard to talk with food in your mouth – and you don’t want to be known as the per
son who spits food at people. Food is nice at events, but you have food at home. Stick to water and stay focused on the reason you’re there. - Don’t stay longer than you want. Often if someone invites you to an event you may chat with 2-3 people and realize your socialization tank is empty – that’s a great time to leave. If you chat with someone when you’re tired, hungry, or your mind is elsewhere, neither of you benefit.
Followup, Followup, Followup
As the title suggests, networking for content creators is just the first step. Once you have the business card, LinkedIn invite, or phone number, followup with them. The sweet spot is within the first 24-48 hours. After that, aim for a week so you’re fresh and new in their mind again. Do not consider a business card as an open invitation to ask questions for free consultation or pretend they are your new BFF.Networking for content creators is as important as networking for any other business. You’re there to meet people, refresh your image in the minds of others, and to grow yourself.
For more tips on growing your business, contact MDINC today.
