What is the Digital Marketing Definition?
Marketing has so many ins and outs, and often, the simplest starts are overlooked. The digital marketing definition is nuanced but simple once you peel back the layers.
The definition boils down to what it means for your brand and capabilities — and don’t forget your budget.
Read on to learn more about digital marketing, digital marketing trends, and how you might apply it to your business.
You’ll read about:
- Simple digital marketing definition
- Complicated digital marketing definition
- How to allocate budget for digital marketing
Simple Digital Marketing Definition
The simple digital marketing definition is any marketing performed on a digital platform. Simple as that/ Digital platforms include social media sites, email marketing campaigns, ads on YouTube, Hulu, and even Spotify. Anything consumed digitally has the potential to be marketed to. It’s not printed ads on papers, flyers, or mailed.
It’s purely digital.
Complicated Definition
According to the AMA, doubling your website traffic does not necessarily equate to increased sales. It just means you have more readers and maybe more incompatible customers. Any sales coach will tell you that you don’t want to appeal to everyone — you just want to appeal to your target audience.
Performing all marketing activities at the same time will be difficult to maintain in a meaningful way. Yes, you can bank your content for a rainy day and then post them in a guerilla marketing fashion. However, that’s not beneficial to you long term because Google and social platforms only reward consistent behaviors.
How to Allocate Budget for Digital Marketing
When companies are starting, budgets for digital marketing might not exist since positive cash flow is likely pending.
As a reminder, the digital marketing definition can be simple. You do not have to do everything right out of the gate. So then, rather than spread your tight budget too thin, here is a strategic way to spend your marketing dollars.
- Invest in a website developer with a secure server – ensure your business owns the site so you can take it with you to new servers and developers later
- Invest in a reputable content writer – he or she will create the content on each page of your site and help develop your brand voice
- Invest in an SEO strategy – ensure you can commit to at least one year since results often take up to 9 months
- Invest in an SEM campaign – ideally at the same time as your SEO strategy so you have immediate exposure until your SEO works
- Invest in social media – first start with a strategy, then create campaigns around it, lastly execute it if you can also moderate your pages and engage with others
So as you can see, the digital marketing definition is expansive but not impossible.
For more tips and tricks to implement marketing beyond the definition, contact MDINC today.
