Shopping and Influencers: What Marketing Strategies Mean for Your Brand
We live in a tech-driven world, and one of the factors that drive users to tech is social media. With social media marketing strategies and the visibility of YouTubers and TikTokers, it’s only natural that influencer marketing is poised to be one of the biggest factors when it comes to creating a content strategy for your brand.
When an influencer with thousands or millions of followers uses your product, it gives you brand exposure that could be a huge return on your investment. You can’t pay for that kind of publicity (or can you?) In this modern age, influencer marketing can make or break you, so why not channel that social media marketing to help your business see success?
What Is Influencer Marketing and Why Do You Need It?
Buyers have long turned to user product reviews to make buying decisions, and influencer marketing is just taking that idea one step forward. When you’re searching for information on a product, you’ll no doubt come across a multitude of videos and posts discussing, showing, and trying the product for a captive audience.
Partnering with a creator that embodies your brand and image can be a boon for your brand that other types of marketing strategies couldn’t match. In many cases, buyers can click straight from YouTube to your site to buy the product they just saw! This is a great example of omnichannel marketing, which means making purchasing seamless for buyers across all channels.
Choose a content strategy that includes an influencer that can add your products to a narrative, whether it’s through personal stories including the product, ways to use it, or creative contests with other users regarding the product. There are so many chances to be creative and win the visibility you need to update your marketing strategies and increase site traffic.
Using Social Media Marketing to Your Advantage
One of the best platforms for brands in the millennium is social media marketing (SMM). This is due to the fact that well, most everyone is using at least one social media platform! Here are some benefits you can reap from combining social media marketing with influencer marketing to create modern marketing strategies.
- Building conversion
- Increasing website traffic and generating leads
- Promoting your brand, gaining brand visibility, and increasing brand awareness
- Interacting with buyers in a fresh, new ways will create a more personalized and customized buying experience
Social media marketing can give your brand a higher profile and allow you to curate and cultivate a consistent brand message. You can also share links, use social media analytics to see how your brand performs/compares to others, use location tools, share blogs/videos/other content, and even consider paid social media marketing to drive more traffic to your site.
Marketing Strategies for an Influencer-Driven Market
Along with social media marketing, putting together influencer-friendly marketing strategies can also be helped by search engine
marketing. Search engine marketing is a way to increase traffic by appearing higher in search results.
This is usually done using PPC (or “pay-per-click”) ads to drive user engagement to your site. This is a good content strategy to use if you need to jumpstart your site since SEM usually has fairly instantaneous results.
When partnered with an effective social media marketing campaign, search engine marketing can combine to provide your brand with a powerful boost in visibility and promotion.
Contact MDINC today for more information on influencer marketing and your content marketing strategy,
