Digital Content: Are You Ready for the Digital Transformation?
Even before the pandemic started, we were already moving towards a big digital transformation, and now, we have arrived at the end of this evolution faster than we imagined we would with digital content. Is your business equipped to handle the millions and billions of consumers shopping on the Internet?
Are you prepared to take your digital content marketing to the next level to appeal to today’s tech-savvy buyer?
Enhancing the digital landscape for the modern shopper isn’t just the right thing to do for your customers; it’s the best way to ensure your SEO and content marketing are up to snuff in order to drive traffic to your site and snag sales. Don’t let the future catch you unawares — dig into the digital age of marketing from images, to content, to video marketing!
The Pandemic and Consumer Behavior Online
During quarantine, shoppers turned to the Internet to purchase items they may have purchased in person prior to COVID-19 and likely garnered some businesses new buyers. To take advantage of this new demographic, many businesses had to stop in their tracks and reassess their digital content marketing plan in order to meet these new demands of added consumers.
Customers required additional purchasing options, such as purchasing an item online and picking it up curbside or in-store. Part of consumer behavior online shifted towards app-based buying and mobile purchasing, allowing businesses to flex their marketing muscles towards catering to a different and diverse audience.
The main takeaway of how people are shopping on the Internet now can be summed up in one word: convenience. How fast can they get their items, do you have a local store for pick-up, or how quickly can they be delivered?
You also must bear in mind that, unlike prior to the pandemic, people aren’t just buying their staples online – they are discovering new brands and products for the first time. This is a great opportunity for brands to engage new customers.
Digital Content Marketing for a New Era
So, how does this new and exciting transition to an all-digital shopping landscape translate to digital content marketing? Your post-pandemic digital marketing plan should include the following:
- Interaction with consumers – Studies by Google have shown that over 70% of purchasers bought an item after seeing it featured in a YouTube video. Snatch this chance to really show your buyers what your products can do with YouTube, Instagram, TikTok, and other social media platforms. This is the fastest and most viral way to get buyers’ attention.
- Fulfill buyers’ needs – Can you deliver items? Can they pick up items at a nearby location? How can you get their items out quickly and seamlessly?
- Get first-party data and use it – Glean information from buyers you can use for digital content marketing. You can affect consumer behavior online by measuring holistic data to paint a picture of your buyers.
- Use imagery, videos, blogs, and other forms of content to appeal to a bevy of buyers. It’s not enough to showcase products anymore. Buyers want to know how it works, how it looks, why they need it – indulge their senses with added, colorful content.
- Tailor advertisements tastefully – Avoid overwhelming site visitors with tons of pop-ups and sign-in boxes and provide customized landing pages, pulling back on oversaturation.
SEO and Content Marketing for the Digital Age
The marriage of digital content marketing and SEO is worthwhile, resulting in increased traffic and lead generation. SEO and content
marketing go hand in hand, affecting the other. SEO is a plan that helps you increase traffic to your site and complete sales. Digital marketing is how you get customers to engage with your brand and ultimately make a purchase.
Some of these tactics to reach buyers shopping on the Internet include optimizing your site for mobile devices, optimizing site speed, creating a user-friendly site that’s easy to access, and using social media to your advantage.
Once you create the perfect digital marketing plan, you’ll find ways to track consumer behavior online that work with your goals for SEO and content marketing in this digital era. Contact MDINC today to discuss your plans for a digital marketing strategy.
