Video Seeking: A Marketing Tool

According to Google, searches for “online courses grew 70% globally between the last week of March and the first week of April (2020). Global YouTube and video watch time for lectures on spoken languages have grown more than 6x year over year.” Video marketing is to thank for this growth.

Besides the obvious: why is that? And what can you do with that? Can video be your untapped marketing tool?

Read on for more information on harnessing the power of video in your video marketing strategy.

The Zoom Room

Unless you are an essential worker (thank you for all you do!), it is more than likely that you’ve been on at least one Zoom call, or at most it might seem like 1000. You’ve learned how to add a beautification filter, a fun sunny background, and got your mic to work. You and your peers are so accustomed to seeing you on landscape view that you might forget you are on a video call. And that is the beauty of it. Prior to February the likelihood of wanting to be on camera was slim—it is always a struggle to have this conversation with clients that do not want to be on camera. 

Fast forward a few months and that is often no longer the case.

Zoom could not have prepared itself for the surge in use. Once they ironed out security issues brought on by “Zoom bombers,” people could focus on the business of business. What does that mean for you?

The Record Button

Some meetings are recorded for posterity, for reference, and sometimes for future video marketing like the Spotlight Series. Depending on your state laws may prohibit you from recording without all participants agreeing—so double-check before clicking the red button. Get used to recording, being recorded, and share it with your peers. There will be so much content you likely won’t be as critical by the 100th share as you were of your first video.

The Video Editing Process

Now that you have video of your training, conversations, webinars, or meetings—use it! Often coaching sessions are similar in content so why not use the content and become instantly relevant for additional industries a la video marketing?

Cut the content, or hire an agency, to have 15-second bite-sized teasers for your next online course or offerings.

Use the longer-form video for the actual seminar or course series. Although there is importance in being there for your client and interacting with them, there is also a market for passive learners that might search on YouTube for exactly the information you provide. This is an opportunity to engage with a larger community and might lead to inbound leads for other services you offer. All you need is a video marketing strategy.

Use this content as a launchpad for future content.

The Video Marketing Process

Now that you have short, edited clips to promote your services or paid content, promote it on the platforms your audience engages. LinkedIn is a great place to start your video marketing and gain a following. However, Facebook and Instagram are also high-perfomers depending on your industry.

For clips that are true gold, consider embedding it within your next email marketing series. The more people see you, what you offer, and how you can help, the more likely they are to trust, know, and like you.

If you need help creating videos, or marketing your course, content, or information, please contact us today to discuss further.