OPTIMIZING VIDEO MARKETING FOR SERVICE INDUSTRIES
Whether you are hiring the best local video SEO agency around or flying completely solo, your video content can only do its best work for your service through optimization: making it effectively attention-grabbing, accessible, and highly present in related searches.
Your videos need to have a call to action that inspires a user to make that purchase, tell their friends about it, or try to learn more. Local SEO agencies’ video services can take you far in understanding and utilizing these techniques so that you can offer your own service to the world.
Read on to learn how to use video to market your business.
HOW CAN A VIDEO SELL A SERVICE INDUSTRY TO A WIDER AUDIENCE?
Let’s face it: You’re offering something to people online that might seem a little harder to sell than a product that comes to their mailbox in 5 to 10 business days, but a video may be the missing piece in making it work. Once you or your video SEO agency made the video, it’s all about how you present it online.
- People take action when they watch videos. They go wiki-walking to get more information. They make a purchase. Then, ideally, thy link the video on their social media to show their friends, expanding your audience for you.
- You’re showing them a perfect example of your service in action. Studies show that seeing a video makes people feel more confident about buying, and here, your video SEO agency has the opportunity to give them a clear picture of what they’ll be getting.
- Everything you do to optimize your videos can increase your SEO. Video transcription adds text for search engines to pick up. Using mobile-optimized videos means views from a PC or a phone. Shareability increases a video’s likelihood of reaching people across multiple platforms.
Engage with a video SEO agency to cover the legwork so that you can focus on what’s important: your business.
HOW DO VIDEO ANALYTICS TOOLS HELP YOUR SEO?
SEO metrics and YouTube metrics tend to work hand in hand in providing you all the data you or a video SEO agency would need to understand how your videos are reaching users or not. In the case of the latter, this can show you places where you can tweak your approach.
- Track views and how long people are watching. Are they staying for the whole video? Do they surf away after a few seconds? Many platforms can tell you both, and this can tell you where attention might be waning.
- See where people are finding your videos. See if your users are primarily watching you from YouTube, their Facebook account, and how many are finding their way to your website to watch more content.
- Know what demographics you are reaching. Who appears to be drawn to your service more? Men or women? Twentysomethings or fiftysomethings? Once you know is watching, you can think about generating content to reach everyone else.
LEAVING IT TO A VIDEO SEO AGENCY
SEO services in New Jersey should often have a video component to the many areas they can cover, though some may specialize in video SEO exclusively. Leave your content to experts that know the numbers and how to make them grow or shrink as you need them to. They know how to optimize your YouTube encrypted video and how to embed a video from a website. Call on local SEO agencies for videos that present your service the way you want people to see it and making sure your content is in places where it will be seen.
Engage a video SEO agency or fly solo in creating solid video marketing for the services you offer. Contact MDInc today to see how videos can help drive traffic to your site.
