HOW TO EXPLAIN CONTENT MARKETING TO ANYONE
Ask a marketing company, educator, and writer what content marketing is, and you will receive more than three responses. It is multi-parted but the root of it is, simply put, content.
All industries can agree that content is required for SEO ranking. But at a more simple level, it is necessary for your clients and prospective customers to understand what it is your company or website is and does. It is a conversation you have with an unknown audience. It is presenting to a large group of people and not necessarily resonating with everyone.
Read on for practical examples of what content marketing is, and learn simple answers to questions content marketers hear all too frequently.
WHAT IS CONTENT MARKETING?
Content marketing is anything customers can see, read, hear, and engage. It can be a video, image, or an article.
Here are several suggestions for your next piece of content.
YOUTUBE MARKETING
Industry insiders, like Kerry Barrett, say that YouTube is the go-to place for people searching for products and services—and it’s only becoming more of a go-to resource year after year.
You can create a simple 30-60 second YouTube video explaining your business—similar to an elevator pitch. For a more elaborate approach, create a 2-4 minute video with text overlay—for individuals on the train or plane that forgot their Ear Pods at home. Lastly, create an in-depth and exciting 10-minute video that goes into a bit of depth about a successful engagement, great product, or just a little more about your company.
BLOG POSTS 101
Over the past decade, SEO companies go back and forth on the ideal amount of words per blog post, the frequency of posting, and even the frequency that articles are updated. Search engines like Google and Bing love content—that is indisputable.
New to blogging? No problem. Start with a topic that is familiar. Aim for 400 words. If it is a topic you are passionate about you’ll soon find that article is now 600 words—or more. Be sure to perform proper keyword research and utilize the keywords as given. Although you are passionate about boating, a nautical topic will not be relevant on a website for heating and cooling products.
INSTAGRAM AND SOCIAL MEDIA MARKETING
Images tell a story that words might limit. When you post a picture of your vacation, your office, your favorite restaurant, you’re sharing a moment with your audience. You are essentially letting them see your world through your eyes. Of course, if it is a stock photo with overlaid inspirational text, then you are controlling the emotion you want your viewer to have.
A post of a job well done is an excellent start for a services company that wants to show the reach they have. Clothing and travel photos are ideal for those in the fashion industry. Share photos that resonate with your business. Lastly, be sure the photos are correctly formatted and are high-resolution. Viewers need to see, read, and hear your Instagram posts clearly.
WHAT TO LOOK FOR IN A CONTENT MARKETING COMPANY
You work hard to build your brand each day, but what does your content say about you? All too often you are busy with the daily requirements of satisfying your customers. You might not have the capacity to create your own content, manage your own content calendar, or look for the next hot keyword that can elevate your ranking. However, it must still be done.
Contact MDINC today for more information about your content marketing options. Let us help you set and achieve your content marketing goals.
